A record 182.8 million unique viewers turned into Super Bowl LIX for at least one minute, according to new Nielsen data released on Tuesday.
Nielsen previously announced that the Philadelphia Eagles’ 40-22 win against the Kansas City Chiefs on Feb. 9 in New Orleans averaged a record 127.7 million viewers across Fox, Fox Deportes, Telemundo and streaming services.
The higher numbers announced Tuesday are from Nielsen’s Big Data + Panel “Reach” methodology. The new metric “more precisely measures out-of-home viewing,” according to Nielsen.
The reach of 182.8 million viewers exceeded the previous record of 182.2 million set one year earlier with Super Bowl LVIII.
Historically, Nielsen has used a Total Audience measurement. The company said it retired that metric in January in favor of the new Big Data + Panel numbers.
–Field Level Media
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