(Reuters) -General Mills said on Thursday it has entered into a definitive agreement to acquire Whitebridge Pet Brands’ North American premium cat feeding and pet treating business in a transaction valued at $1.45 billion.
General Mills said the deal could further advance its Accelerate strategy, with a focus on its core markets, global platforms and strong local brands to drive steady growth and top-tier shareholder returns in the long run.
Whitebridge’s business includes the Tiki Pets and Cloud Star portfolio of brands, and its cat feeding and pet treating segments collectively make up $24 billion in retail sales.
(Reporting by Ananya Mariam Rajesh and Neil J Kanatt in Bengaluru; Editing by Vijay Kishore)
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